Beauty & Skincare Instagram Ads Cost Per Mille (CPM) Benchmark (2025)
The definitive reference for Cost Per Mille (CPM) performance in the Beauty & Skincare sector on Instagram Ads.
Cost Per Mille (CPM) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
$7.07
AVG
Industry Average
$10.1
Top 25%
$14.13
Analysis & Insights
For Beauty & Skincare brands advertising on Instagram Ads, a Cost Per Mille (CPM) of $10.1 is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Cost Per Mille (CPM) in the Beauty & Skincare sector on Instagram Ads tends to be This is 60.2% lower than the overall industry average for Cost Per Mille (CPM).
What does this mean for your campaigns?
If your Cost Per Mille (CPM) is currently below $7.07, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: Instagram Ads's algorithm deems your content irrelevant to your targeting set.