Beauty & Skincare Google Search Cost Per Mille (CPM) Benchmark (2025)
The definitive reference for Cost Per Mille (CPM) performance in the Beauty & Skincare sector on Google Search.
Cost Per Mille (CPM) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
$14.2
AVG
Industry Average
$20.28
Top 25%
$28.4
Analysis & Insights
For Beauty & Skincare brands advertising on Google Search, a Cost Per Mille (CPM) of $20.28 is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Cost Per Mille (CPM) in the Beauty & Skincare sector on Google Search tends to be This is 20.1% lower than the overall industry average for Cost Per Mille (CPM).
What does this mean for your campaigns?
If your Cost Per Mille (CPM) is currently below $14.2, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: Google Search's algorithm deems your content irrelevant to your targeting set.