Instagram Ads vs TikTok Ads
Head-to-head performance comparison for Technology ads in 2025.
Click-Through Rate (CTR)Winner: TikTok Ads
Instagram Ads
1.37%
TikTok Ads
1.86%
Cost Per Click (CPC)Winner: TikTok Ads
Instagram Ads
$3.39
TikTok Ads
$1.83
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$17.28
TikTok Ads
$17.37
Cost Per Acquisition (CPA)Winner: TikTok Ads
Instagram Ads
$343.47
TikTok Ads
$132.88
Conversion Rate (CVR)Winner: TikTok Ads
Instagram Ads
0.99%
TikTok Ads
1.38%