Real Estate Facebook Ads Cost Per Mille (CPM) Benchmark (2025)
The definitive reference for Cost Per Mille (CPM) performance in the Real Estate sector on Facebook Ads.
Cost Per Mille (CPM) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
$15.73
AVG
Industry Average
$22.48
Top 25%
$31.47
Analysis & Insights
For Real Estate brands advertising on Facebook Ads, a Cost Per Mille (CPM) of $22.48 is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Cost Per Mille (CPM) in the Real Estate sector on Facebook Ads tends to be This is 11.5% lower than the overall industry average for Cost Per Mille (CPM).
What does this mean for your campaigns?
If your Cost Per Mille (CPM) is currently below $15.73, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: Facebook Ads's algorithm deems your content irrelevant to your targeting set.