Facebook Ads vs Google Search
Head-to-head performance comparison for Real Estate ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
0.9%
Google Search
2.1%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$2.9
Google Search
$3.67
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$22.48
Google Search
$48.96
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$291.87
Google Search
$387.94
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
0.99%
Google Search
0.95%