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TikTok Ads vs Google Search

Head-to-head performance comparison for Pets & Animals ads in 2025.

Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
4.42%
Google Search
5.38%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$0.33
Google Search
$1.24
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$3.43
Google Search
$10.87
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$3.18
Google Search
$44.66
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
10.23%
Google Search
2.78%

Want to beat these benchmarks?

Whether you choose TikTok Ads or Google Search, success comes down to creative quality. Grade your ads for free.