Facebook Ads vs Google Search
Head-to-head performance comparison for Home Improvement ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
1.56%
Google Search
2.92%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$1.51
Google Search
$2.47
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$12.06
Google Search
$22.26
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$93.34
Google Search
$223.02
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
1.62%
Google Search
1.11%