Finance & Insurance Google Search Cost Per Acquisition (CPA) Benchmark (2025)
The definitive reference for Cost Per Acquisition (CPA) performance in the Finance & Insurance sector on Google Search.
Cost Per Acquisition (CPA) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
$1322.95
AVG
Industry Average
$1889.93
Top 25%
$2645.9
Analysis & Insights
For Finance & Insurance brands advertising on Google Search, a Cost Per Acquisition (CPA) of $1889.93 is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Cost Per Acquisition (CPA) in the Finance & Insurance sector on Google Search tends to be This is 195.9% higher than the overall industry average for Cost Per Acquisition (CPA).
What does this mean for your campaigns?
If your Cost Per Acquisition (CPA) is currently below $1322.95, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: Google Search's algorithm deems your content irrelevant to your targeting set.