Facebook Ads vs Instagram Ads
Head-to-head performance comparison for Finance & Insurance ads in 2025.
Click-Through Rate (CTR)Winner: Facebook Ads
Facebook Ads
0.8%
Instagram Ads
0.66%
Cost Per Click (CPC)Winner: Instagram Ads
Facebook Ads
$5.02
Instagram Ads
$4.57
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$34.86
Instagram Ads
$37.55
Cost Per Acquisition (CPA)Winner: Instagram Ads
Facebook Ads
$947.04
Instagram Ads
$587.44
Conversion Rate (CVR)Winner: Instagram Ads
Facebook Ads
0.53%
Instagram Ads
0.78%