Beauty & Skincare Facebook Ads Click-Through Rate (CTR) Benchmark (2025)
The definitive reference for Click-Through Rate (CTR) performance in the Beauty & Skincare sector on Facebook Ads.
Click-Through Rate (CTR) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
1.37%
AVG
Industry Average
1.96%
Top 25%
2.74%
Analysis & Insights
For Beauty & Skincare brands advertising on Facebook Ads, a Click-Through Rate (CTR) of 1.96% is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Click-Through Rate (CTR) in the Beauty & Skincare sector on Facebook Ads tends to be This is 11.1% better than the overall industry average for Click-Through Rate (CTR).
What does this mean for your campaigns?
If your Click-Through Rate (CTR) is currently below 1.37%, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: Facebook Ads's algorithm deems your content irrelevant to your targeting set.