TikTok Ads vs Google Search
Head-to-head performance comparison for Beauty & Skincare ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
2.36%
Google Search
5.31%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$0.59
Google Search
$2.04
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$5.42
Google Search
$20.28
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$14.22
Google Search
$140.06
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
4.13%
Google Search
1.45%