B2B SaaS TikTok Ads Cost Per Acquisition (CPA) Benchmark (2025)
The definitive reference for Cost Per Acquisition (CPA) performance in the B2B SaaS sector on TikTok Ads.
Cost Per Acquisition (CPA) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
$96.19
AVG
Industry Average
$137.42
Top 25%
$192.38
Analysis & Insights
For B2B SaaS brands advertising on TikTok Ads, a Cost Per Acquisition (CPA) of $137.42 is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Cost Per Acquisition (CPA) in the B2B SaaS sector on TikTok Ads tends to be This is 78.5% lower than the overall industry average for Cost Per Acquisition (CPA).
What does this mean for your campaigns?
If your Cost Per Acquisition (CPA) is currently below $96.19, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: TikTok Ads's algorithm deems your content irrelevant to your targeting set.