TikTok Ads vs Google Search
Head-to-head performance comparison for B2B SaaS ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
1.26%
Google Search
1.66%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$2.01
Google Search
$5.14
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$19.98
Google Search
$53.66
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$137.42
Google Search
$886.91
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
1.47%
Google Search
0.58%