Instagram Ads vs Google Search
Head-to-head performance comparison for B2B SaaS ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
0.87%
Google Search
1.66%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$4.18
Google Search
$5.14
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$24.88
Google Search
$53.66
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$513.55
Google Search
$886.91
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
0.81%
Google Search
0.58%